Our Mission
Our mission is to provide innovative brand marketing and PR solutions to help you grow your business and realize your goals. We want to make it easier for you to differentiate from other brands and bring inspiration to your customers.
About Us
With a primary focus on direct-to-consumer retail brands, food & beverage companies, and restaurants launching in the U.S., Ryutora Hugs Marketing specializes in brand communication, digital content strategy, copywriting, PR, and web design development.
The company was founded by Lilian Wouters, who has extensive experience working with various direct-to-consumer brands entering a new market. At JINS Eyewear, she oversaw the growth of the Japanese company’s eyewear business in the U.S. and developed marketing communication strategies for their expansion, both online and in retail stores in San Francisco, Los Angeles and New York.
Lilian is from Tokyo and is bilingual in both English and Japanese. She has also worked for companies such as JP Morgan and Estée Lauder, and holds an MBA from The Wharton School.
Lilian Wouters
Founder
Featured Services
Market Research and Strategy
Conduct detailed market research on specific industries and competitors to better understand your products and services and to inform brand positioning. Help build a personalized strategic plan with measurable goals that tie into overall business objectives, actionable timetables, understanding of target consumers, content decisions, and relevant keywords.
Branding Strategy
Review your company’s branding goals and KPIs to strategize on who the brand aspires to become. Offer solutions on how to rebrand your company with insight to the market, brand experience, and competitors to strengthen brand equity.
Copywriting
Create a brand voice that is unique, persuasive and aligned with branding. Help translate Japanese copy into English for product descriptions and company mission statements that are relatable and resonates with consumers.
Website Development and Design
Work with developers to design a web and e-commerce site that best exemplifies your brand. Help create a complete customer journey map to understand buyer’s goals and touchpoints across the customers’ experience.
Social Media Marketing and PR
Manage ad accounts to increase awareness and drive traffic to your site. Provide strategic direction on content and messaging for social media platforms such as Instagram and Facebook. Collaborate with Instagram and Youtube influencers on posts and giveaways to raise brand awareness.
Event Planning
Help coordinate and direct all aspects of marketing events from market research, venue search, photography, ads and promotion, printing, etc.
Clients
We work with clients ranging from entrepreneurs and individuals, to start-ups and leading multinational companies to identity needs and provide creative, strategic answers.
Takayasu Ito, Founder of WAZA New York
“I was uncertain about many things when launching our digital presence in the U.S. but Lilian provided creative solutions to better promote brand awareness in New York. I’m looking forward to launching our new e-commerce website with the help of Ryutora Hugs Marketing.”
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